Lane Bryant Coupons

Your source for Lane Bryant coupons, Lane Bryant.com coupon codes, and discounts

Lane Bryant Coupons & Coupon Codes

Here you will find all the Lane Bryant coupons and LaneBryant.com coupon codes available at the present time. Lane Bryant online coupons can be redeemed with the discount code entered upon checkout. Occasionally coupons for Lane Bryant are instantly redeemable by clicking on the link given.

Save money at Lane Bryant using LaneBryant.com discount coupons.

Have you ever shopped at Lane Bryant? This is a great retail chain store with everything you might need that relates to women’s clothing. If you are large like me then you know this store, and you know that it has the right fashions with all the latest trends, and doesn’t just sell ‘tents’.

The History of Lane Bryant

Lane Bryant is a retail chain of women’s linen and clothing store. They cater mainly to the ‘plus-sized’ woman. The store began in the early as a store that catered and specialized in maternity clothes that were design and created by Lena Himmelstein Bryant Malsin.

Lena began her business because she was widowed at an early age and found herself having to make a living for herself and her young son. She borrowed $ 300 from her brother-in-law as a working capital and went to a bank to open her first account. The bank personnel misspelled her name in the application as “Lane’ instead of ‘Lena’. Later she moved into a small rented house on Fifth Avenue and paid $ 12.50 a month, She used the front of the house as a store front. There she hung her linens from the gas fixtures and opened the doors.

One day, one of her customers came to her store and informed Lena that she was pregnant and wanted to get something specially designed for her, something that she could wear in public and be comfortable in. Lena designed a pleated skirt equipped with an elasticized waistband. This was the first known commercially made maternity dress.. This dress became a big hit with the middle class women, and the not-so-well-to-do class who had to go for work despite their condition. This dress very soon became Lena’s best-seller.

She was married to Albert Malsin in the year 1909. He helped her expand the business systematically. Annual sales reached $ 50,000 by the end of 1910. He made several successful innovative changes to enlarge the company’s revenue.

Lane Bryant and Malsin made the first mail order catalogue for garments worn by pregnant women. These pregnant women loved the ability of shopping from the warmth of their home. By the end of 1917, sales from the catalogue only exceeded $ 1 million annually. By 1919 their "stout catalog" had 52 pages and the "maternity catalog" 76 pages.

In the year 1915, the first area office retail store was inaugurated in Chicago. After Lane Bryant’s death in 1951, her sons took charge of the business. The Lane Bryant operations were bought in 1969 by The Limited. By that time, the retail chain had full-fledged stores to more than 100 in number with sales of $200 million per annum.

Where to Shop Lane Bryant?

Today you can shop at Lane Bryant both at their stores, which can be foun in most cities or at their online store. The advantages you have when you shop online are the same as those women that shopped in the early catalog had, only you get your items much more quickly. You can shop from the comfort of your home, you don’t have to get out into traffic, and you get to avoid the crowds at the mall.

Great Lane Bryant Coupons!

When you shop online you can also use some great online coupon codes to make your purchases even more cost effective. Some of these coupons are absolutely fantastic with $25 off of purchases over $100, and many others. So there is another advantage to shopping at the online lane Bryant.

If you love going in to the store then you don’t have to be left out of the big savings. You can also use printable coupons that you can find on the web. All you need to do is look before heading out the door on your shopping spree.